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The secret recipe for building a successful brand


Brand building is the go-to mantra in today’s marketing. No matter it is a small coffee shop or a conglomerate, business leaders are leaving no stone unturned to create a brand out of their name. But like they say, it’s easier said than done.

There is an immense struggle in creating a brand for your business, forget about making it stand out from the crowd. Being in the marketing niche for more than five years now, I’ve managed to gather bits and pieces of knowledge regarding how you can make a successful brand out of your business. And, this is exactly what we are going to talk about here.

The Secret Recipe

Let us take a look at the secret recipe that can help you create a scrumptious feast of your business, which the customers can enjoy to the fullest. Here it goes:

A few tablespoons of rules


The millennial generation is powered by the ideology of moving fast and breaking things. And, there’s nothing wrong about it as long as your business continues to grow.

But, even when moving fast you need to lay down some ground rules. These rules are important to build the foundation of your brand. Think of these as your brand’s face, which you want to present in front of the customers. It could be anything – from standing up for a cause or an ideology, or simply a trendsetter idea that you think is reflected in your business’ product or service!

A pan full of communication


Brand building has turned out to be the advanced form of marketing. With the rise of the internet and social media, today’s customer has become smarter and more aware than ever.

Customers today ask lot more questions than they ever used to do. And, if you are not able to give them the answer they are looking for, it is hard for you to make them stay with your brand. All this makes communication an integral part of brand building. As a business owner, you must invest smartly in resources that can interact with customers, run social media campaigns to keep your customer audience engaged, and make your presence felt in the market.

A pinch of risk

A wise man once said, even Spiderman has to take a risk – you are a mere businessman! In today’s breakneck competition, thinking out of the box is the only thing that can make your business stand out from the crowd. And, this cannot happen unless you break the status quo and take risks. You have to bring that X-factor, something that’s unique and leaves an instant impact on the users.

This is the reason why one of the most important ingredients in the recipe of the successful brand building is a pinch full of risk.

Garnish it with relationship building


Just like any other recipe, the secret recipe to creating a successful brand cannot be complete unless it is garnished with the powder of relationship building.

In marketing, it is a popular saying that your customers don’t care how much you know until they know how much you care. This is exactly what relationship building is all about. As a business, you need to connect with your customers. Show them that you are here to solve a problem in their life. Give them a reason to choose your business, and not going with your competitor. Don’t just sell – start a relationship, and nurture it with exemplary customer service.

No matter how good your recipe is, it won’t taste good unless you are able to bring a right balance of ingredients to it. The same holds true for brand building as well. Unless you are able to strike the right balance between the ingredients mentioned above, you won’t be able to have the brand which can be served in front of the audience.

 Vartika Kashyap
Vartika Kashyap

Vartika Kashyap is the Chief Marketing Officer at ProofHub and has been one of the LinkedIn Top Voices in 2018. Her articles are inspired by office situations and work-related events. She likes to write about productivity, team building, work culture, leadership, entrepreneurship among others and contributing to a better workplace is what makes her click.

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