for Product Management: Is It Worth The Hype?

How Can Help You Master Product Management new

It is 2014, and (formerly known as daPulse) is launched as a publicly traded business suitable for managing product management.

With all the pomp and hype, market shares started shooting up. Users signing up as if they were hot pancakes!

But is the hype real? Does for product management perform really this well?

Well with almost a decade gone, let’s get real. Is this software currently helping the present generation product development cycle?

Let me start with the review of a real user, “Whereas it had a solution for everything, it isn’t as intuitive to set up and maintain as we had hoped. After several false starts and failed attempts at making it work, we moved on to other solutions….. for us the benefits were outweighed by the technical understanding requirements.”

This review clearly shows the pain of getting onto the software. Have you heard of the saying, “The view from the top is amazing?” But to get to the top, you need clear and steady step-wise directions.

Similarly, has done well when it comes to managing products, but then it lacks the basic foundation that guides managers and team members to that ‘aura’. This is the reason why a number of reviews point towards helpless managers and TLs who are finding it hard to get used to functioning with the software.

With more than 13 years of experience as a marketing manager at ProofHub, I understand the working mechanism of various SaaS tools and their direct impact on users. I try to review the different functionality of different project management tools. And this time I thought to explore

This is what we will explore in this article. Although for product management does well in certain categories, we will delve into its cons, i.e., the areas where it lacks, and explore its alternative.

So, grab an energy drink as we explore and find out how ProofHub can successfully become the perfect replacement for that will fulfill all your product lifecycle requirements.

What is is a highly customizable tool that is used for managing and creating any workflow as per the typical requirement of your project. This is an end-to-end tool for product management that provides powerful features for all aspects of work. 

Why use for product management?

This tool comes in handy for ensuring a steady flow of the product development process right from the start till delivery.

The prime uses of are as follows:

➡️ Manage tasks dynamically

You can effectively use for delegating tasks to your team members. Further, you can easily monitor their progress, manage deadlines, and also ensure an even distribution of workload.

➡️ User-friendly interface

For a tool, that our team will be working on every day, it is necessary to have an intuitive interface. A visually appealing interface will have a higher adoption rate, thereby, eliminating confusion and chunky timelines. 

➡️ Create customized workflows

You get a number of templates with You can even customize each of these templates as per the typical requirement of your product development cycle.  

➡️ Automate workflow

Receive notifications and status updates right in your mailbox as soon as the task status changes. Finished tasks can be moved to an archived list automatically to keep your to-do list concise. Further, if-then statements (no-code) help you to create workflows that require no human interference!

Read more – 30 top-rated tools for product management in 2024

Use for the product roadmap

When it comes to effective product management, assists you in creating an efficient product roadmap. This helps you to manage the complete product lifecycle, right from initiation to delivery, and even the feedback.

Product roadmap refers to the process of creating a plan for visualizing the workflow. This plan is generally referred to as the product roadmap that serves as the guiding path for a smooth progression of the project.

With you get a workspace for comprehensive visualization of your product roadmap. You can seamlessly switch between different views for managing your roadmap effectively. Additionally, provides you with a template roadmap that you can directly use for managing deadlines, automating notifications, assigning dependencies, and setting priority status.

how to use for the product roadmap


Understand the working of – In-depth Review, and detailed analysis of its features.

Drawbacks of

Although provides you with various features for simplifying the overall product management process, let’s briefly understand the cons of this tool. This will help you in understanding where this tool fails, and how to plug those gaps.

I have mentioned the user aspect for every con so that it provides a clear understanding of how these cons are impacting their work schedule. All these cons make it necessary for users to look for another alternative that effectively plugs all these gaps.

👉 Security holes

This has been the primary concern that has been mentioned by a number of different users. Product management tools generally hold information that may be classified, confidential, and in some cases highly sensitive. Any lapse in security may result in the dispersion of sensitive data, resulting in monetary loss as well.

An HR manager writes that he is “concerned about the level of security provided by when it comes to protecting sensitive data.”

👉 Ineffective communication

A project delivery manager rues, that “it doesn’t have a broadcast feature to send a message to all users in the company. This would be useful for sharing trips and improving one’s knowledge of it.”

Communication is a key requirement when it comes to managing product delivery on time. fails in this critical aspect because passing important information and announcement is not possible quickly and on time. This may result in delays and other issues in the product development cycle.

👉 Clubbing multiple subtasks with main tasks

In a product development cycle, there are chances that a number of secondary tasks (sub-tasks) are clubbed with the primary task. Linking secondary tasks to primary tasks (main tasks) helps in creating an effective flow of tasks, thereby, minimizing confusion and delays.

However, with “there can be just one secondary task for every primary task on Monday. Sometimes we(they) wish Monday would let us(them) have two sublevel chores instead of one.” as mentioned by a system engineer.

👉 Overwhelming customizations and lengthy onboarding

Although product management tools provide users with a number of customization options for managing typical workflows. When it comes to the customization options sometimes get overwhelming.

There is one particular review in which the CEO is ruing about how he, “my(his) team and even clients experimenting with the options entirely too much, which eventually led me(him) to lock the templates we(they) were using”. He further goes on to describe “a very lengthy onboarding process due to the endless options for customization.”

This results in a loss of productive hours and delays in the completion of work.

👉 In-depth analytics and advanced reporting

Another point where lags is providing in-depth analytics and advanced reporting. Although you get basic reports and insights, a Marketing Coordinator mentions that “falls short for those seeking in-depth analytics and advanced reporting capabilities. While it offers some data visualization options, the platform could benefit from additional reporting functionalities to provide comprehensive insights into project performance and team productivity.”

Read more – Top 27 alternatives for your business

The perfect product management software- ProofHub

In this scenario, ProofHub comes in as the best alternative for The competition gets fierce as ProofHub is an all-in-one collaboration and project management software that provides you with a complete and smooth progression of the entire product lifecycle.

To set things apart, ProofHub has a very simple learning curve, and you can easily get a grip on this tool. This lets you have complete control over both your team and the product development cycle.

Before getting into the comparison, let’s see how ProofHub helps teams with product management and timely completing tasks with the best quality.

Key features of ProofHub

Product cycle planning

The planning process includes efficient brainstorming sessions that include discussion, sharing notes and files, and back-and-forth communication. ProofHub serves as the centralized platform that enables all these communications. This not only ensures quick workflow but also eliminates the requirement of physical meetings or switching between multiple apps.

Product cycle planning in ProofHub

Schedule product workflow

In continuation to proper planning, scheduling product workflow is essential to ensure a seamless flow of product development tasks. With intuitive Gantt charts from ProofHub, you can effectively schedule tasks with ease. Your team will always stay on top of deadlines with the assistance of task dependencies along with the potential to identify deadlines early.

Schedule product workflow in Proofhub

Task management

When we talk about product development, task management plays a key role in the overall workflow throughout the process. ProofHub provides you with an intuitive dashboard for delegating tasks, monitoring progression, and identifying potential roadblocks early. This contributes to the smooth progression of the product development process.

Further, the intuitive dashboard and the transparent progression updates contribute to minimizing the need for daily meetings for status updates.

Effective Task management in ProofHub

Defining objectives

Teams can effectively plan and manage tasks on the basis of various checkpoints. Setting milestones provides teams with small achievements that contribute towards the overall timely completion of the project. Further, team members are able to monitor the overall progress by quickly accessing the different stages of the development process.

Easily Defining objectives in ProofHub

Monitoring progress

When it comes to the smooth progression of product development, you need to have a comprehensive view of the project progression. ProofHub provides you with a bird’s eye view of the progress for ensuring that you have a complete and unhindered view of the progress. Further, this also helps you in effectively managing the workload of your team members.

Monitor Project progress easily

Managing resources effectively

Distributing workload evenly among your team members plays a key role in resource management. Forecasting is essential to avoid hiccups in the development process. A proper strategy will provide team members with a clear mindset for working towards the overall product goal. 

Kanban boards in ProofHub provide wide visualization of the workflow. The WIP limits further help team members concentrate on areas where tasks are getting accumulated over a period of time. The Gantt chart provides a clear view of the dependencies and workflow for various team members. This ensures that team members collaborate on completing tasks based on priority, thereby, ensuring that the development process is not hindered.

Manage resources effectively

Automating repetitive tasks

For simplifying the manual and tedious process of repeating the same tasks, ProofHub provides you the feature to automate tasks on a daily, weekly, or monthly basis as per the requirement. This helps team members focus on important tasks, and spend comparatively less time on such repetitive tasks. This also helps in eliminating human errors due to fatigue.

Automate repetitive tasks

Wide visualization

Talk about visualization, ProofHub provides you with multiple views that not only provide you with wide visuals but also multiple visuals with different perspectives! 

Kanban boards provide a simple easy-to-understand overview of the task progression. It is easy to identify areas where tasks are getting accumulated. 

Gantt charts come in handy when you want to understand the project flow. Team members are aware of dependencies and are able to set task priorities accordingly. 

Table view helps in simplifying the overall task board. You can use the search and filter options to understand the workload distribution of various team members. This view also provides you with detailed insights into task progression and completion.

The Calendar view helps team members in identifying deadlines with ease. This view provides teams with a transparent view of the task progression. This helps team members to effectively collaborate and overcome issues, thereby, ensuring, that the overall product development process is not hindered.

How ProofHub is better than

Now that we have explored the features of ProofHub, let’s now see how ProofHub performs better than I have briefly described the key features that highlight ProofHub as an efficient product management software.

✔️ Centralized communication

ProofHub boasts of centralized built-in chats that enable team members to effectively share information, files, and other important details quickly. This real-time communication helps in the timely completion of tasks, smooth workflow as well as minimizes delays. This centralized communication also eliminates the need for switching between multiple applications for task details, as well as review & approval.

Centralized communication

✔️ Online proofing

An important part of product management is proofing. There are various designs and other product documents that will require markups and continuous review. This results in multiple downloads, switching between multiple apps, resulting in chaos. ProofHub simplifies the process by providing online proofing. This enables review on the centralized platform in the form of markups, comments, suggestions, and approvals.

Online proofing

✔️ Time tracking and custom reporting

Time tracking is necessary not only for calculating productivity and employee performance but also helps in client billing and invoicing. Effective insights about time spent on various stages in product development will help you to understand areas for improvement, thereby, contributing to the continuous improvement in the quality of the product being delivered. This feature is provided by in only Pro and Enterprise plans and not in the other basic plans.

Time tracking and custom reporting

✔️ Customization options with clearly defined access roles

Unlike, which provides you with limitless customizations resulting in a lengthy onboarding process and results in team members spending too much time customizing the software. This leads to a loss of productivity.

Proofhub ensures that teams are completely clear when it comes to their roles and responsibilities. With entirely customizable workflows, team leads, and managers get to decide who gets access to what using the powerful custom roles feature. This ensures that there are no experiments being tried out by various team members!

Customization options with clearly defined access roles

These are the main characteristic points that make Proofhub stand on top of

Apart from the features, ProofHub provides you with unlimited users in all paid plans. This means that you can add as many users as you want without the need for spending any additional charges. This comes in handy for large enterprise teams where there are a large number of users. on the other hand has a per-user pricing that generally goes over the roof.

Conclusion is an end-to-end product management tool that provides you with customized workflow for a smooth completion of projects, and also for minimizing delays, hassles, and other issues. Teams are able to work with better clarity and complete process with ease. 

On the other hand, ProofHub comes in as a healthy competitor with built-in time tracking, online proofing, and quick chats, ensuring that teams are able to work together with ease. The resultant quality of the working product also turns out better! 
Let me make one last statement before bidding adieu, To simplify your Monday blues you do not need You need ProofHub to streamline the entire product development process and slide smoothly through all days of the week!

Eliminate chaos by bringing in a powerful product management process with ProofHub. Learn how you can customize and build product roadmaps with ease! product management FAQs

What is, and why is it beneficial for product management? is a popular product management tool that helps teams streamline workflows and collaborate effectively. The tool provides a centralized platform for task tracking, progress monitoring, and communication. Its benefits include customizable features that enhance team productivity and organization, making it ideal for product management processes.

Are there any limitations or challenges of using for product management? has quite a few limitations for product management, such as steep learning curves, complex setups because of wide customization options, and potentially high costs in large and enterprise teams due to the per-user pricing. Additionally, its overwhelming customizations may lead to inconsistent workflows, making it important to tailor the platform to specific needs to ensure efficient product management.

What type of software is is a cloud-based work management system that helps in product management. It is designed to help teams and organizations collaborate, plan, track, and manage various tasks, projects, and workflows in a visual and intuitive manner.

Does have Kanban?

Yes, offers Kanban boards as one of its views. Users can create and manage projects using Kanban-style boards, which provide a visual representation of tasks and workflows, helping teams to organize and track their work effectively.

Can I use for product testing and quality assurance?

Yes, can be used for product testing and quality assurance. Its customizable workflows enable teams to manage test cases, track defects, and monitor progress with ease. It can streamline communication, improve accountability, and ensure a smooth testing process for ensuring the highest quality of the delivered product.

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