How do you stay on top of all your marketing tasks? Building a winning marketing team with increase productivity needs a solid plan to meet the challenge and the right tools can turn around your team’s productivity.
In this article, we’ll look at the top tools for every phase of marketing team productivity, that every member of your marketing team should use to boost their effectiveness.
Table of Contents
- 32 Tools for Marketers to Get More Productivity
- Tools for the Project Manager
- Tools for the Content Strategist
- Tools for the Social Media Manager
- Tools for the Content Promoter
- Tools for the Data Wizards
- Tools for the SEO Specialist
- Tools for the Non-Designer in the Marketing team
32 Tools for Marketers to Get More Productivity
Tools for the Project Manager
Marketing project managers make it seem like you have more hours in a day. They have to lead projects from start to finish to put off a lot off your plate and make timely deliverables. A dedicated project manager will help you effectively collaborate, track deliverables, communicate, and have a cohesive workflow but with the right tools. Here is a list of tools for project managers to increase their marketing team’s productivity.
Project managers are using ProofHub to plan campaigns quickly with online discussions, use Gantt charts to keep an eye on dependent tasks and see how they are progressing, workflows and Kanban to strategize each step, custom roles to define responsibilities and access levels, and quick and easy feedback sharing.
They can also keep an editorial calendar in ProofHub to streamline their publishing schedule. With project reports, you can easily keep an eye on how efficient the team is in completing the projects. Also, stay connected on the go with a powerful mobile app too.
Further Reading: How ProofHub suffices the need for speed in Marketing firms
How about giving it a try and exploring what it has? Sign up now.
Evernote Business has introduced an exciting new feature called spaces to do more with your team. It is a central hub for all the information your team needs to turn ideas into action. You can create a space for a project, team, or topic, and fill it with notes, notebooks, PDFs, images, audio, and so on.
Evernote Business also improves your existing workflow by integrating with apps like Salesforce, Slack, and Google Suite—as well as devices such as Apple Watch and Amazon Echo.
Recommended reading: Evernote Alternatives: 12 Note-Taking Apps You Should Be Using Today
DoneDone is used by many project managers to help teams work better and get things done. It’s a simple way to manage tasks, issues, bugs, or other workflows. DoneDone is loved by marketing teams as they can manage digital marketing campaigns and customers all in one place.
For example, marketing teams project managers use Projects feature in DoneDone to organize marketing campaigns and check off activities such as graphic design, blogs and articles, event planning, and more. Also, there are some features that make it easier for users with recurring tasks and responsibilities. For example, according to the way your team works you can build custom workflows.
Because marketing projects require scheduling, Calendar is an all-in-one solution that solves scheduling, analyze how you spend your time to improve and allows anyone to book a meeting time directly to your Calendar. It utilizes artificial intelligence and machine learning to develop a unique experience.
With everything organized in the Calendar, you save a lot of time, be more productive, and focus on the things that matter. Calendar analytics showcases your projects and maximizes your time.
GanttPRO has found its wide application in marketing projects for many reasons. Being a nice looking and intuitive Gantt chart maker, it allows marketing specialists to divide big task in smaller ones, schedule and assign them to team members or virtual resources, track their progress, and the overall workload. GanttPRO works fine for all the projects regardless of their size or complexity.
As marketing teams need to work together on a wide scope of tasks, they need to have great collaboration opportunities. In GanttPRO, teams will be able to leave all the necessary information about tasks in one place, like in a hub with quick access: leave description and comments, attach files, receive notifications, and even log time. In addition, it offers quite a long list of ready-made marketing templates.
ProofHub has the solution for all your problems. Try now.
Tools for the Content Strategist
Creating visual content is one of the best ways to communicate with the audience and marketers need it. Piktochart creates engaging infographics, presentations, posters, reports, and flyers to make your brand visually attractive to the targeted audience. Piktochart can also help you to do that with templates, charts, maps, and one-click color schemes.
There are hundreds of ready-made templates. Just switch out colors, fonts, icons, and photos to create something unique. This simple intuitive tool can help you tell stories about your brand. When you are done, share it directly to your social media accounts, or password-protect it for sharing with clients and colleagues.
No content marketer can do without Feedly. It’s one place for all your needs to keep track of sites and topics you want to follow. It creates a perfect content marketing strategy as you can check it daily to find items to share and research new topics to add to your content calendar.
You can plug in blog URLs and organize them as you want. Bookmarks help to mark what you simply a must-read. Sort through blogs by topic (content marketing, remote work, business management) or category (competitors, influencers, partners) or searching with the right keywords can give you up-to-date news content.
Grammarly is a freemium tool for identifying major issues in your writing and holds a lot of features specifically for content marketers. When you don’t remember all the rules in Grammar, Grammarly can save you (but it’s excusable for your writing).
It definitely comes to rescue many. It points out possible grammar infractions (though not always accurate). Grammarly Premium is supercharged for taking a content draft to truly great with advanced checks for punctuation, grammar, context, and sentence structure, suggestions to improve vocabulary, genre- (and format-) specific writing checks and a built-in plagiarism detector. You get the option to add the tool to your browser. This allows Grammarly to edit as you type.
For each content strategist, whatever you write, SEO strategy should be in the back of your mind. You’ve got to take care of things like never succumb to keyword stuffing and write posts that have the right keywords. Plug your post into Word Cloud Generator and it’ll show a word cloud of the most commonly used keywords in your post. Write content that hits your target words.
Tools for the Social Media Manager
HootSuite is a must for marketing teams to effectively manage your social media and maximize ROI. This feature-rich tool helps you create and schedule social media posts for many platforms, supports multiple Twitter accounts, personal Facebook profiles, and pages, LinkedIn profiles, LinkedIn company pages and groups, and collects analytics on how your content is working. But HootSuite’s analytics reports aren’t as easy to run as Buffer’s.
There are several things people love about Hootsuite is to be able to observe multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts. Users of the free version can connect five social media profiles and two RSS feeds.
When you’re running social media marketing campaigns, Buffer is one of the first tools that you should consider to grow your brand on social media. Manage all your social media in one place – create and post different types of social media updates across multiple platforms and provide analytics to see how your social media content is doing.
When compared to HootSuite, Buffer features include the ability to easily schedule content while browsing the web with their Chrome extensions. Its analytics tool is easy to understand. A great tool for content creators and social media managers to set up a schedule in Buffer for sharing content on various social networks based on follower activity.
12. Sprout Social
Sprout Social is a useful tool for all marketers top streamlines their social media marketing. Not only you do content promotion but social listening as well. You can manage everything associated with your social media marketing, including content curation, publishing, scheduling, and reporting and analytics.
It’s pretty much a one-stop-shop social media management tool. You can even target specific audiences and build reports on almost anything for your content promotion. Sprout Socials’ team collaboration tools let you split up the work involved with managing your social profiles. It also comes with a visual calendar that includes titles and images or thumbnails of videos.
13. Social Pilot
Social Pilot helps to automate your social media posts developed for agencies and social media professionals. With its client management feature, it’s great for agencies that work with several clients. It serves customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.
One unique value it is known for is that Social Pilot makes it possible to find relevant content easily by curating and suggesting content from several industries. Another important feature is its white label reports, which are especially handy for agencies. Bulk scheduling in Social Pilot lets you schedule up to 500 posts for upcoming weeks or months.
ProofHub project management will surely boost your productivity. Try now.
Tools for the Content Promoter
14. Quuu Promote
Submit an article to Quuu Promote and it will be automatically shared via hundreds of real Twitter, Facebook, and LinkedIn accounts. It is a place where each and every piece has been hand-reviewed in house. Simply sign up for free and you’ll be able to keep your social media accounts active with quality, relevant content. It’s a win-win and an easy way to drive social shares and traffic to your content.
This tool is great because it hand-curates content in over 500 interest categories that mean you’ll have relevant posts to share with your audience on social media. Put your content promotion on autopilot with Quuu.co.
15. Viral Content Bee
Viral Content Bee is a free social media vote exchange platform, to put your content in front of social media influencers for them to share it on Twitter, Facebook (including pages), Pinterest and StumbleUpon. The tool can help you with improving your social media metrics, boosting the effectiveness of your hashtag marketing, increasing your content reach, and testing your content effectiveness before you invest in Facebook advertising.
This is one faster way to connect to social media users and to manage your digital marketing from one easy dashboard. It lets you reach your target market and potentially your customer base by adopting winning social media strategies.
With the use of OptinMonster, you can now ensure your traffic isn’t leaving without multiple chances to input their data. It is a simple yet effective way to make sure that you are giving your visitors a chance to convert before leaving. Marketers are using the tool to grow their email list, generate leads, and increase revenue by showing personalized messages based on the user’s behavior to maximize engagement, conversions, and sales.
It also includes a range of marketing campaign templates so you can easily schedule campaigns that include video or social media, and more. By scheduling your marketing campaigns on OptinMonster, you can ensure that each visitor sees your marketing campaigns at the time they’re most prone to take action.
Use the MozBar Google Chrome or Mozilla Firefox extension to get instant information on domain authority, page authority, valuable metrics about a website and its link profile for Search Engine Optimization (SEO) purposes, and more. You can keep tabs on SEO metrics right from the SERPs.
The pro MozBar account lets you assess keyword difficulty to know which keywords are easiest or hardest to rank for. The free version gives you limited data on the link profile of a webpage.
Tools for the Data Wizards
LeadQuizzes is an online quiz maker tool used by marketers to capture leads, grow the list of contacts, and learn more about their audience. Using quizzes to build your email list is much more effective than displaying a static lead form on your website.
You can expect to get up to 500% more leads because people are more likely to submit their contact details once they are engaged & invested in your content.
A free tool created by Leadpages, if you are using PPC to drive traffic to your landing page. It works in conjunction with your AdWords account to grade landing pages based on keywords, form, settings and even competitors. You can enter any site and receive a comprehensive overview of how well it’s working for you.
Outreach marketing is a simple strategy that involves directly promoting your content to influential people that will be beneficial to you because their audiences are similar to yours. The goal is to get the influencer to share your content to increase your exposure to the right kinds of people.
Outreach drives efficient growth with every interaction. One single platform to drive efficiency for marketing teams. It gives insights to optimize customer engagement throughout the customer lifecycle and collaborate securely at scale.
If eCommerce is part of your business, it becomes important to know how your customers are behaving on your site and checkout page. KISSmetrics let you create marketing strategies and improve existing marketing practices, you can also use it as your advanced conversion rate optimizer.
For data wizards in the marketing team, KiSSmetrics captures what happens before a visitor becomes a customer and then connect it to the activity once the visitor becomes a customer. It works smartly by remembering and storing information about all customers who have at least once been associated with your services. It provides insights to businesses to help them make decisions.
Marketing SEO tools like SEMRush offers a solution for SEO, PPC, content, social media and competitive research. Marketing teams love this tool because they can easily access their ranking as well as look at the new ranking opportunities. Domain Vs Domain analysis in SEMrush lets you easily compare your website to your competitors.
If you’re looking for analytics reports, it is the most versatile tool that helps you better understand your website’s search data, traffic, or even your competitors. Because driving traffic to your website is really hard, SEMrush is where you can know how your competitors have found success, so that you can replicate it.
Tools for the SEO Specialist
An SEO specialist has to keep a check on a lot of things with mainly knowing where the competitors are getting the traffic and then create a plan to outrank them. You get to go deep into all the words that you’re currently ranking for.
Ahrefs gives the opportunity to learn where your competitors get traffic, where they rank for specific keywords in Google Search, how many backlinks and who exactly links to their website and much more. You can set “Alerts” so you’ll be notified each time a website ranks for a keyword or receives a mention somewhere on the web. Also with their “Content Explorer”, you can find the most shared content on the web. Also see who is linking to your website, their domain authority and whether the links are followed or no follow.
Ontolo is made for beginner SEO specialists and for advanced users. They use this tool to find link prospects based on topic, link types and phrases you want. It is designed for prospecting and qualifying. You can filter good relevant links, filter through many metrics, and filter on what’s within the site content.
The main idea is to help you find ways to grow your traffic. As finding the right opportunities to make your website authoritative is difficult, Ontolo will let you pull prospects from over 80 sources and you’ll have some great options regardless of what keywords you’re trying to rank for.
Are you short of keyword ideas? Ubersuggest, developed by world-renowned SEO expert Neil Patel, is used by a specialist to win the game of SEO. They can easily identify keywords and also the search intent behind them by showing the top ranking SERPs for them. Just log on to Ubersuggest and discover a lot of keywords, from short to long-tail phrases, for free with their exact search volume.
Here are the things it includes in the search: keyword volume, competition, CPC, and seasonal trends. It also gives the option to choose the source from which to get the results (Web, Image, Shopping, YouTube, News). The volume data in Ubersuggest is actually pulled out from Google Keyword Planner, but its simpler, and more user-friendly. Therefore, a lot of people actually prefer Ubersuggest over Google’s tool.
26. Screaming Frog
Many SEO tools struggle with crawling and auditing huge sites. Audit tools in SEMrush, Ahrefs, and MOZ are basic that is a challenge when you’ve got a site with thousands of URLs. Screaming Frog is considered one of the best SEO tools online by experts. It is a preferred site crawler. SEO specialists save a lot of time as it analyzes the site super fast, faster than most SEO tools.
Screaming Frog tool also informs you of duplicate content, find broken links, generate XML sitemaps, errors to fix, bad redirections, integrate with Google analytics, analyze page titles and metadata, and areas of improvement for link building. The best feature of Screaming Frog considered by many SEO experts in the SEO Spider tool.
Tools for the Non-Designer in the Marketing team
Stencil exists to help non-designers create content marketing images, ad graphics, and social media posts that boost social engagement. It is one of the fastest ways to double your social engagement for social media marketers, bloggers and small businesses.
You can use it on your web browser. It comes with many image-editing capabilities that have helped businesses earn 84% more clicks. You can make inspiring quote images in seconds by searching a collection of 100,000+ quotes. The free version limits you to ten images per month, limited icons, and background. You can upgrade to the Pro version.
28. Proofing tool by ProofHub
You can use ProofHub’s online proofing tool to proof designs that you have to use in your marketing campaigns. It is a versatile tool loved by many designers to make review and proofing process easier, faster, and smarter.
You can collaborate with many people who’d want on the design and collaborators will get a notification and they can get going with feedback sharing. Comment, discuss, use markup tools, upload the various versions of a file, and get going with the review process easily.
Don’t let feedback process drop off your productivity. Try Proofing on ProofHub.
Many marketers need to produce good looking visual content for blogs, social media, emails and presentations – fast. Venngage is an online design tool for people with no design experience. They offer hundreds of ready-made infographic templates, presentation templates, report templates, social media templates, brochure templates and more.
Users can simply select the template that best fits their project, then edit it using a simple drag-and-drop canvas. Their Business plan offers easy design features like Team sharing and collaboration, unlimited downloads, and one-click branding. Plus, you can save your custom designs as templates so you can quickly whip up professional visuals again.
Visme is a cloud-based visual design tool that allows you to create beautiful presentations, infographics, charts, and other forms of visual content. Visme includes hundreds of stunning templates to quickly create custom designs from scratch.
Other important features are a library of icons, images and fonts and the possibility of adding charts, maps, video, and audio to visual documents and interactive presentations.
Canva is for people who want to easily create a great design in just a few minutes. You can create almost anything for your marketing campaigns and for social media postings. Canva is a free tool that makes it easy to design presentations, infographics, ads, social media graphics, and other marketing material.
Non-designers can create great-looking assets from thousands of well-designed templates and have access to hundreds of fonts, photo filters, and free icons and shapes to help you out. If you’re going for Canva Pro, you can make changes instantly, without the trouble of manual dimension variations. Canva is available both within the browser and as an iPad app.
Snappa is a quick and easy browser-based tool that saves your time and simplifies your work. If you’re a non-designer involved in the designing process for the marketing team, Snappa can give you the perfect image dimensions for various platforms. It demonstrates image dimensions for emails, blogs, display ads, infographics, and social media as clickable presets.
Snappa makes it easy to collaborate with your team. If you want to add text, graphics, and effects to your photos, Snappa has them too. You can choose from over 70,000 vectors and shapes and over 200 fonts. It comes with a free version and paid versions.
These are the top tools for you to tackle marketing problems head-on, look for what works best for your marketing goals. All the best!