How Ivanti saves up to $2,500/month on global marketing initiatives with ProofHub

Ivanti provides IT asset and service management solutions globally, supporting organizations with tools to manage their IT operations and internally coordinating multi-regional business initiatives. With operations at this scale, ensuring alignment, visibility, and timely execution can be complex. Since implementing ProofHub, Ivanti has continued to deliver projects up to 25% faster, save 20 hours weekly, and reduce costs by nearly $2,500 each month.

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About Ivanti

Company Name: Ivanti
Industry: IT Security
Services: Integration Platform as a Service (iPaaS)
Size: 1000+ employees

Ivanti is a leading IT security company that specializes in developing robust integrations across platforms for enterprise-grade protection. Their mission is to automate IT and security workflows, empowering organizations to secure and manage technology assets across the modern, distributed workplace, called "Everywhere Workplace". With a focus on securing work across diverse client environments, Ivanti manages highly complex development workflows and multi-phase marketing campaigns.

Challenges

Before ProofHub, Ivanti’s marketing team relied on multiple tools to manage their campaigns. This fragmented approach resulted in scattered information, operational silos, and limited visibility across global initiatives. The team faced several key challenges:

Fragmented project tracking systems
Lack of visibility across campaign stakeholders
Siloed team collaboration with little knowledge sharing
A culture of “order taking” rather than shared ownership
Difficulty scaling campaign efforts across global regions

We lacked visibility across the marketing organization, which made it difficult to break down silos and build a collaborative work environment. ProofHub gave us the clarity we needed to change that.
— Anne-Marie Poll, Senior Director, Global Growth Marketing

Why Ivanti chose ProofHub

To bring their global and regional campaign planning—from strategy and design to execution, Ivanti turned to ProofHub. Ivanti created a centralized "Main Project Board" in ProofHub that linked to each regional board. This gave Ivanti complete campaign oversight while still allowing regional teams to preserve local autonomy. As a result, they broke down siloed progress and enabled collaboration across teams and time zones. The following are their key reasons for adopting ProofHub:

All-in-one platform for planning, tracking, and collaboration
Flat pricing model that supports easy scaling without licensing complexity
Customization flexibility to adapt to different team workflows.
Responsive support during rollout and implementation

ProofHub helped us stay aligned while handling regional complexity. The collaboration structure was a game-changer in keeping everything on track. Now, everyone—from strategy to creative—is aligned to the main objective, helping us create shared accountability and transparency for campaign success.
— Anne-Marie Poll, Senior Director, Global Growth Marketing

Ivanti’s transformation with ProofHub

After introducing ProofHub, Ivanti has steadily expanded its usage across global and regional marketing teams. What began as a centralized campaign planning solution has now evolved into a unified system that manages day-to-day operations—from strategy to execution. Here’s what changed:

Before using ProofHub

With ProofHub

Disconnected campaigns

All-in-one workspace

Regional initiatives were managed separately using scattered tools.

All-in-one workspace

Global campaign management is centralized with real-time access for everyone.

Fragmented brief creation and execution

Streamlined planning and execution

Planning was scattered, making it difficult to follow.

Streamlined planning and execution

Campaigns are now planned and delivered from a single platform with structured briefs and task flow.

Limited visibility

Cross-functional transparency

Key stakeholders lacked clarity into project status and bottlenecks.

Cross-functional transparency

Everyone has a clear, real-time view of progress and dependencies.

Scattered communication

Unified team collaboration

Conversations were spread across multiple apps, leading to missed updates.

Unified team collaboration

Messages, feedback, and discussions are centralized and trackable.

Hard-to-track campaigns

Multi-level deadline tracking

Delivery timelines and task statuses were misaligned and siloed.

Multi-level deadline tracking

Visual timelines keep everyone aligned on tasks, stages, and deadlines.

Inconsistent regional updates

Standardized campaign updates

Weekly global updates were delayed, scattered, and unclear.

Standardized campaign updates

Linked regional boards into a global timeline for consistent progress tracking.

Unclear task ownership

Clear task responsibility

Teams were often unsure who was responsible for what.

Clear task responsibility

Tasks are assigned, tracked, and updated with complete transparency.

Resource coordination issues

Proactive alignment

Teams spent hours syncing on who's doing what.

Proactive alignment

Sorting task views by person, team, and priority keeps everyone updated in real time.

Unstructured file sharing

Centralized file access

Files were shared through emails or scattered across tools.

Centralized file access

All assets are stored, shared and accessed within one workspace.

No insight into utilization

Data-backed reporting

Teams had no clarity on workload or capacity.

Data-backed reporting

Workload reports, task history, and time tracking support informed resourcing.

High overhead from multiple tools

Cost savings due to a single solution

Managing projects required several disconnected subscriptions.

Cost savings due to a single solution

ProofHub replaces multiple tools—reducing both cost and context switching.

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What was once a top-down request chain became a collaborative flow of ideas and deliverables. ProofHub’s task visibility and structured discussions gave every team a voice—and ownership.
— Anne-Marie Poll, Senior Director, Global Growth Marketing

Key metrics comparison

The shift to ProofHub brought measurable improvements to Ivanti’s core marketing operations:

Before using ProofHub

Spent significant time coordinating campaigns

Held 6–8 status meetings per week

Frequent revisions and rework on campaign assets

Used multiple tools for planning, communication, and file sharing

After using ProofHub

Saving 15–20 hours weekly through centralized planning

Reduced to 2–3 sync meetings weekly with strategic agendas

40–50% fewer revisions due to improved task clarity and ownership

Saving up to $2,500/month with ProofHub’s all-in-one platform

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ProofHub allows us the visibility and efficiency to create impactful marketing campaigns at scale. It removed silos and replaced our old ‘order-taking’ atmosphere with a truly integrated, cross-functional way of working.
— Anne-Marie Poll, Senior Director, Global Growth Marketing

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